HiteJinro Creates 'AreumdawoonSup' in East Coast Wildfire Damage Area

Planting 1,000 Trees on 1.1ha in Gangneung Wildfire Area

HiteJinro announced on the 5th that it will undertake the creation of a ‘Beautiful Forest’ to restore areas affected by wildfires on the East Coast. Since first participating in the Beautiful Forest project in 2019, HiteJinro signed a business agreement with Beautiful Store last year to create forests and will begin full-scale activities starting this year.

On the 4th, HiteJinro held a tree-planting event attended by CEO Kim In-gyu (third from the right) and others.
[Photo by HiteJinro]

On the 4th, HiteJinro held a tree-planting event to create a Beautiful Forest in Namyang-ri, Okgye-myeon, Gangneung-si, Gangwon-do. Namyang-ri, Okgye-myeon, Gangneung-si, was heavily damaged by wildfires last year, and through this event, 1,000 trees were planted over approximately 1.1 hectares (about 1.5 times the size of a soccer field). HiteJinro plans to continuously manage the area until the wildfire damage is fully restored, contributing to the normalization of the forest.

The donations used for creating the Beautiful Forest are raised annually through a charity bazaar held by HiteJinro and its partners together with Beautiful Store. HiteJinro has been conducting this bazaar with Beautiful Store for 11 years, continuing its donation activities.

Kim In-gyu, CEO of HiteJinro, said, “We hope that HiteJinro’s small actions will spread positive influence throughout society,” and added, “We will strive to ensure that the forest we created together remains beautiful and green for another 100 years.”

This content was produced with the assistance of AI translation services.