Sprite selects singer Park Jaebeom as new model

Coca-Cola announced on the 5th that it has selected singer Park Jaebeom as the new model for its cider brand Sprite.

Having been chosen as the model for Sprite again this year following 2021, Park Jaebeom is set to showcase his strong yet smooth charisma and unique free-spirited charm in perfect harmony with Sprite once more. Park Jaebeom, a representative singer of the Korean hip-hop scene, is active in various fields as a producer, entrepreneur, and MC, and is recognized as an artist and role model adored by the MZ generation (Millennials + Generation Z).

Jaebeom Park, the Sprite model [Photo by Coca-Cola]

Sprite, sold in over 190 countries worldwide, plans to convey its unique appeal through a campaign featuring Park Jaebeom this year. Starting with Park Jaebeom’s "STAY COOL" commercial video, where he blows away the tired body and mind from a busy daily life with the "Hit Breaker" Sprite, various collaborative activities will be carried out.

A Coca-Cola representative said, "Park Jaebeom, who constantly challenges new areas and exudes diverse charms, fits well with Sprite’s hip and trendy image, which is why he was selected as the model for this season. Please look forward to a fresher and stronger Sprite that will meet Park Jaebeom’s genuine self."

This content was produced with the assistance of AI translation services.