Seven Eleven launches highball 'Jjan'... "Earl Grey and Cherry Coke flavors"

Design Utilizing Baedal Minjok Typeface

Seven Eleven announced on the 5th that it has launched two types of 'Cheers-worthy Highballs' in collaboration with Baedal Minjok to welcome spring.

The products express "Cheers" in Baedal Minjok's font (Hanna font) and are simply designed with refreshing orange and pink colors. A distinctive feature is that they are made based on fermented liquor developed using the proprietary technology of the manufacturer, Squeeze Brewery, without using the scent of distilled spirits during the manufacturing process. The Cheers Highball Earl Grey offers the fragrant aroma of Earl Grey, while the Cheers Highball Cherry Coke flavor provides a popping cherry scent.

A perfect highball for a salty craving.
[Photo by Seven Eleven]

Seven Eleven plans to develop highballs as a strategic alcoholic beverage category this year. They aim to continue releasing new highball products and have a lineup of about 10 highball varieties by the first half of the year.

A Seven Eleven representative said, "With the recent mixology trend and the increasing number of MZ generation (Millennials + Generation Z) enjoying various alcoholic beverages, the range of alcoholic products is continuously expanding," adding, "This year, due to convenience and affordable prices, the dominance of RTD (Ready To Drink) highballs is clear, and we plan to keep launching new highball products related to this trend."

This content was produced with the assistance of AI translation services.