CU Expands Low-Sugar, High-Protein Snacks... Targeting Healthy Pleasure Consumption

'Get balanced' Lineup Expansion

CU announced on the 5th that it will expand the lineup of its healthy snack series ‘Get balanced’ in line with the healthy pleasure trend.

Get balanced is launched in two lines: a functional emphasis line with reduced sugar and increased protein content, and a whole ingredient emphasis line made with healthy ingredients such as tofu and chickpeas. These products are gaining great popularity mainly among consumers who are highly interested in body management. In fact, the two types of protein chips first introduced in October last year recorded cumulative sales of 500,000 units in about six months after their launch. Last month, sales were 2.7 times higher than in the first month of release.

Customers are purchasing the 'Get Balanced' product at CU.
[Photo by BGF Retail]

The two types of baked potato chips, Truffle and Pepper Salt, are made by baking dough made from potato powder in an oven. The flour content is less than 0.1% of the total, and sweetness is derived using oligosaccharides and fructooligosaccharides instead of sugar. The vegetable tofu chips are made by adding various vegetables such as carrot, bell pepper, and green onion to tofu made from domestically produced soybeans, containing 7g of protein per 100g bag. This is about twice the amount of protein compared to regular snacks of the same volume. The chickpea chips are flavored with a familiar and popular Aglio Olio seasoning, and this product also contains 6g of protein per 60g bag.

A BGF Retail official said, “Considering the positive customer response to the healthy snack series, we expanded the lineup with products using more familiar ingredients. We will continue steady research and development to introduce differentiated snacks based on consumer demand.”

This content was produced with the assistance of AI translation services.