Yeosu-si Launches Fam Tour Inviting Overseas MICE Officials

Published 03 Apr.2023 15:58(KST)

Jeonju and Suwon City Invite Key Buyers from 5 Countries

Introducing Yeosu to the Overseas MICE Market

Yeosu City, Jeollanam-do (Mayor Jeong Gi-myeong) announced that it will jointly conduct an 'Overseas MICE Stakeholders Invitation Fam Tour' ahead of the reopening of the global MICE and tourism market.

According to the city, from the 3rd to the 7th, in collaboration with Jeonju City and Suwon City, an 'Overseas MICE Stakeholders Invitation Fam Tour' will be held targeting key MICE stakeholders from Malaysia, Taiwan, the Philippines, Vietnam, and Thailand.

Yeosu City is launching a joint "Overseas MICE Stakeholders Invitation Fam Tour" ahead of the reopening of the global MICE and tourism market. <br>［Photo by Yeosu City］

Yeosu City is launching a joint "Overseas MICE Stakeholders Invitation Fam Tour" ahead of the reopening of the global MICE and tourism market.
［Photo by Yeosu City］

This fam tour aims to maximize marketing effects by jointly promoting each city's major conference facilities, tourism resources, and MICE support systems overseas.

The invitees are 10 overseas professional buyers from countries including Malaysia, Taiwan, the Philippines, Vietnam, and Thailand, who primarily serve MICE groups, companies, and academic societies as their main clients.

They will enter the country on April 3rd, visit Suwon and Jeonju, and arrive in Yeosu on April 5th.

During the Yeosu fam tour on the 5th and 6th, the city has arranged a schedule including a welcome network event, tours of major conference facilities and tourist sites, a visit to Hyangiram Hermitage, yacht experiences, and guidance through the seafood market and Romantic Pocha Street, highlighting Yeosu as the optimal location for hosting MICE events.

In particular, Wachira Wichaiwatana, Vice President of the Thai Travel Agents Association (TTAA), is reported to have expressed intentions to promote Yeosu to approximately 900 member companies after the fam tour and to discuss holding a 'MICE Attraction Briefing for Yeosu' locally in Thailand.

Shin Young-ja, Director of Tourism, stated, "We will thoroughly prepare so that this fam tour expands overseas MICE market channels and leads to attracting various overseas MICE events to Yeosu."