LG Launches Customized 'Busan Expo' Bid Support Advertisement Ahead of Inspection Team's Visit

Real-World Route-Matched Ads at Incheon Airport and Seoul Station
Subsidiaries Also Support Activities at Stores and Hotels
LG Appeals for Attraction by Promoting New Technology on the Evening of the 3rd

LG announced on the 3rd that it will conduct promotional activities for the '2030 Busan World Expo' at Incheon International Airport, Seoul Station, and other locations for the International Bureau of Expositions (BIE) inspection team visiting Korea.

The inspection team arrived at Incheon Airport the previous day. The next day, they took the KTX from Seoul Station to Busan, conducted inspections in Busan until the 7th, and then returned to Seoul via Gimhae Airport.

LG displayed advertisements aligned with the BIE inspection schedule and route. Expo promotional ads were showcased on digital signage at Incheon Airport, large electronic billboards in the waiting areas of Seoul Station and Busan Station, and large TVs at Gimhae International Airport. Ten large electronic billboards were installed on the central wall inside Seoul Station.

LG's promotional advertisement supporting the bid for the '2030 Busan World Expo' displayed in the Seoul Station waiting room.
[Photo by LG]

Each affiliate also participates in support activities at offline stores and hotels where the inspection team stays.

LG Electronics, LG Uplus, and LG Household & Health Care display banners, posters, and promotional materials in offline stores to deliver messages of support to customers.

LG Household & Health Care will hold special discount events at about 400 nationwide road shops from the 4th to the 8th. LG HelloVision broadcasts national support messages wishing for the Expo's successful bid on the TVs in hotel rooms where the inspection team stays in Busan.

LG's promotional advertisement supporting the bid for the '2030 Busan Expo' displayed on digital signage at Incheon International Airport. [Photo by LG]

That evening, LG will showcase various new technologies to the inspection team at the Expo support event "Light; from Gwanghwamun."

They will introduce LG's future autonomous driving concept model 'LG Omnipod' and 'Aquarium in Busan' created with LG Electronics' micro LED signage 'LG Magnite.'

This content was produced with the assistance of AI translation services.