Imsil N Cheese Holds Dairy Product Promotion Event in Naju

Published 03 Apr.2023 13:56(KST)

The nonprofit organization Imsil N Cheese Cluster (Chairman Shim Min, Imsil County Governor) is actively promoting marketing for Imsil N Cheese dairy products.

According to the county on the 3rd, the Imsil N Cheese Cluster Project Group held a promotional event for Imsil N Cheese dairy products at the Korea Electric Power Corporation (KEPCO) headquarters in Naju from the 30th to the 31st of last month.

This event was held at KEPCO, a model of regional win-win cooperation, to expand sales channels and promote Imsil N Cheese amid ongoing difficulties faced by dairy farmers due to the recent decline in dairy product consumption, showcasing high-quality Imsil N Cheese.

The Imsil N Cheese Cluster Project Group held a promotional event for Imsil N Cheese dairy products for two days, from the 30th to the 31st of last month, at the Korea Electric Power Corporation headquarters in Naju.
[Photo by Jeongeup City]

The promotional event featured popular and high-selling items such as cheese, yogurt, cheese hot dogs, smoked cheese, and cheese sausages.

KEPCO employees responded enthusiastically to the convenience of purchasing the nationally recognized brand Imsil N Cheese.

During the two-day sales event, many employees visited and made purchases, significantly boosting brand promotion and sales.

Established in April 2013, the Imsil N Cheese Cluster is an organization dedicated to fostering the Imsil Cheese Food Cluster project, which is promoted through a special account for the eastern region of Jeonbuk Province.

Last year, dairy products such as cheese and yogurt produced by 14 dairy processing companies in Imsil County achieved sales of 5.5 billion KRW.

To expand sales channels for dairy products produced by farms, the organization operates seven directly managed sales outlets, including highway rest area stores and cheese cafes, playing a vital role as a specialized distribution organization for Imsil N Cheese.

They also actively participate in nationwide fairs and events to promote the Imsil N Cheese brand across the country.

Imsil Cheese is highly preferred as a hometown love donation gift for urban residents and office workers, strengthening promotional marketing in major cities.

Governor Shim Min said, “The promotional event at KEPCO received great enthusiasm from the employees. We will continue to visit public institutions willing to cooperate and take the lead in promoting and selling Imsil N Cheese.”