Samjin Eomuk and the Ministry of Patriots and Veterans Affairs Launch Campaign Commemorating 70th Anniversary of Founding and Armistice

Fish cake brand Samjin Eomuk and the Ministry of Patriots and Veterans Affairs are collaborating to commemorate the 70th anniversary of their founding and the armistice.

To remember the year 1953, which is both the founding year and the year the armistice was signed, Samjin Eomuk has released a limited edition of 1,953 units of the "1953 Commemorative Gift Set" in collaboration with the Ministry of Patriots and Veterans Affairs. The total sales amount of this product, 19.53 million KRW, will be donated to Korean War veterans.

The gift set is composed of square fish cakes, which were popular nutritious snacks for refugees at the time of the company's founding in 1953, as well as cooking fish cakes such as mushroom fish cake, squid balls, seafood squares, crab stick rolls, and cheese fish cakes.

The gift set features a design expressing a sunrise over a calm sea, symbolizing a bright and hopeful commemoration of the 70th anniversary of Samjin Eomuk's founding and the armistice.

At the center of the sun is the official emblem of the 70th anniversary of the Korean War armistice, a campaign phrase for discovering unregistered Korean War veterans, and the Ministry of Patriots and Veterans Affairs’ main contact number for Korean War veteran applications.

Samjin Fish Cake '1953 Commemorative Gift Set'.

Separately from the "1953 Commemorative Gift Set," the packaging of Samjin Eomuk’s menu item, fish cake croquettes, will also feature campaign phrases to promote the discovery of unregistered Korean War veterans in cooperation with the Ministry of Patriots and Veterans Affairs.

Park Yong-jun, CEO of Samjin Eomuk, said, “This year marks both the 70th anniversary of Samjin Eomuk’s founding and the 70th anniversary of the Korean War armistice.” He added, “By working together with the Ministry of Patriots and Veterans Affairs on social contribution activities, we will reflect on the past 70 years of history and express our gratitude to the many people who have made today’s Republic of Korea and Samjin Eomuk possible.”

This content was produced with the assistance of AI translation services.