AtHome Mini Appliances Meet at The Hyundai Yeouido... Until the 20th

Popup Store 'Minix Laundry Shop' Operation
Over 10,000 Visitors During Living Fair

Home appliance company 'AtHome' announced on the 3rd that it will showcase the pop-up store 'Minix Laundry Shop' at The Hyundai Seoul in Yeouido, Seoul, until the 20th of this month. This is the first time a mini appliance brand has opened a pop-up store at The Hyundai Seoul.

AtHome has primarily conducted marketing and sales online. Starting this year, they are operating pop-up stores to expand offline touchpoints with customers and increase brand awareness and familiarity.

At the '2023 Seoul Living Design Fair' in February, which was Minix's first pop-up store, more than 10,000 people visited the booth over five days under the same Minix Laundry Shop concept.

At this pop-up store, discounts and product-specific gifts are offered for Minix mini dryers, beam projectors, dishwashers, and more. The first 10 customers who provide purchase verification will receive gift certificates for The Hyundai Seoul. Two new colors of the recently released Minix beam projector, Vintage Khaki and Cream Beige, are exclusively unveiled.

After the pop-up store ends, Minix mini dryers and dishwashers will be available at the Life B store on the 5th floor of The Hyundai Seoul, and beam projectors can be purchased at the Solplay store on the 3rd floor.

This content was produced with the assistance of AI translation services.