Samsung Electronics Cheers for '2030 Busan Expo' Hosting at Busan Samsung Store

Samsung Electronics is running advertisements in Busan to support the bid for the '2030 Busan World Expo' ahead of the visit by the International Bureau of Expositions (BIE) inspection team.

On the 3rd, Samsung Electronics announced that until the 10th, large banners with the message "Samsung Electronics supports the bid for the 2030 Busan World Expo" will be displayed at seven Samsung Stores in Busan, including Gwang-an, Gupo, Daeyeon, Dongnae, Saha, Centum, and Haeundae.

Through the Samsung Store banners, the English name "WORLD EXPO 2030 BUSAN, KOREA" will be highlighted throughout downtown Busan, which is expected to strengthen the atmosphere for hosting the Expo.

Busan Expo advertisement installed at Samsung Store Gupo Branch.
[Photo by Samsung Electronics]

Samsung Electronics is also running Galaxy S23 advertisements with messages supporting the Busan Expo at major bus stops in the city.

In addition to Busan, Samsung Electronics plans to actively promote the Busan Expo using digital outdoor advertisements at Shinsegae Department Store’s main branch in Jung-gu, Seoul, on the exterior walls of some stores such as the Samsung Store in Yongsan, Seoul, and digital outdoor advertisements at the departure area of Incheon Airport.

Meanwhile, Samsung Electronics has been conducting various activities to promote the Busan Expo, including running advertisements at major global events such as MWC and ISE held in Barcelona, Spain in February 2023, the World Economic Forum held in Davos, Switzerland in January 2023, and the BIE General Assembly held in Paris, France in November 2022.

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