Yes24 Celebrates 24th Anniversary, Unveils New BI

Yes24, a cultural content platform, unveiled a new brand identity (BI) on the 3rd in celebration of its 24th anniversary.

The new BI inherits the core symbols of the previous BI, the smile and blue color, while embodying a new vision and commitment called the "Lifemotivator." The ‘Y,’ which incorporates the eyes of the brand’s unique smile, symbolizes Yes24 as a cultural content platform that motivates life through reading and viewing experiences. Additionally, the intellectual yet lively cursive style aims to express Yes24’s persona, characterized by flexible thinking and a cheerful personality.

A Yes24 representative stated, “As a company that has prioritized customer satisfaction, Yes24 has adopted a BI that reflects its will and vision suited for the new era on its 24th anniversary. We ask for your great interest in Yes24’s second beginning, which aims to present a new image while inheriting its unique values, starting with this BI unveiling.”

Yes24 started as an online bookstore in 1998 and has continued its business for 24 years. Currently, it provides services across the entire cultural content spectrum, including books, e-books, performance tickets, music albums, serials, and subscription services.

This content was produced with the assistance of AI translation services.