Lotte Chilsung Launches 'Cheoeum Cheoreom Saero' 640mL PET Bottle

Lotte Chilsung Beverage announced on the 3rd that its zero-sugar soju, 'Cheoeumcheoreom Saero,' will be available in a 640mL PET bottle.

In response to consumer demand for Cheoeumcheoreom Saero in various sizes, Lotte Chilsung Beverage explained that the 640mL PET bottle product features the same design as the existing 360mL glass bottle to maintain continuity. The 640mL PET bottle version of Cheoeumcheoreom Saero will be available for purchase at large supermarkets, convenience stores, and other distribution channels starting mid-month.

A representative from Lotte Chilsung Beverage stated, “With high consumer interest in Cheoeumcheoreom Saero since its launch last September, we are introducing the 640mL PET bottle to expand consumer choices. We plan to continue various marketing activities that reflect the needs of consumers who love Cheoeumcheoreom Saero, the leading brand in the zero-sugar soju market.”

This content was produced with the assistance of AI translation services.