CJ CheilJedang launches 'Gourmet Sobaba Chicken'..."Capturing both taste and value"

CJ CheilJedang announced on the 3rd that it has launched three types of 'Gourmet Sobaba Chicken (sauce-coated crispy chicken)' in Soy Honey flavor.

Three types of Gourmet Sobaba Chicken.
Photo by CJ CheilJedang

Gourmet Sobaba Chicken is a product that overcomes the limitations of frozen chicken through CJ CheilJedang's innovative technology. The chicken is fried twice in the same way as in specialty stores, and CJ CheilJedang's unique technology is applied to coat the sauce thinly and evenly. This keeps the chicken from becoming soggy and maintains a freshly fried crispiness, allowing consumers to enjoy a texture and flavor comparable to specialty store chicken at home.

Additionally, a special soy sauce with added honey, characterized by its umami and sweet taste, creates a flavor loved by people of all ages. It is made with the most popular parts such as boneless, wings, and drumettes to satisfy various consumer preferences. Gourmet Sobaba Chicken can be easily enjoyed at home by cooking it in an air fryer at 140 degrees Celsius for about 11 minutes.

The new product will first be released through CJ CheilJedang's official mall CJ The Market, as well as Naver Brand Store, Gmarket, B Mart, and others. From the 13th of this month, it will also be available at large supermarkets. Various consumer promotions, including special events at CJ The Market, will also be conducted.

A CJ CheilJedang representative said, “Gourmet Sobaba Chicken is a product that embodies CJ CheilJedang's frozen food technology and is expected to receive an explosive response as it meets the cost-effectiveness trend. We will continue to diversify our menu based on our unique competitiveness and get closer to consumers.”

This content was produced with the assistance of AI translation services.