Innocean Subsidiary D&G Expands to Brooklyn, New York, USA

Expanding East Coast Market and Acquiring New Customers Following LA Headquarters
Creative and Brand Collaborations Supporting Social Communities

Innocean announced on the 3rd that it has opened a New York Brooklyn branch of its creative subsidiary D&G (David&Goliath) to pioneer the U.S. market and expand its business areas. Following its headquarters in Los Angeles (LA), D&G has expanded its branches to the East Coast and plans to showcase various creative works based on social impact with new clients.

D&G Opens Brooklyn Branch in New York, USA [Photo by Innocean].

Founded in 1999, D&G consists of over 160 employees, including CEO David Angelo. D&G has won more than 500 awards at major international advertising festivals and was acquired by Innocean in 2018.

D&G is responsible for producing advertisements for the Super Bowl, the largest sports event in the U.S. watched by over 100 million people, delivering fresh works every year. In last year’s Super Bowl ad preference survey, the Kia EV6 ad produced by D&G ranked first among automobile brands and fourth overall among all brands. Recently, D&G has also signed Vizio, a top 3 U.S. brand specializing in TVs, monitors, and audio devices, as a new client.

D&G’s entry into Brooklyn reflects its ambition to more actively explore new markets within the U.S. based on its creative capabilities. At its launch, D&G Brooklyn signed new clients Fabric Cryptography and Prosera Gin. Fabric Cryptography is a hardware and software developer utilizing AI supercomputing, focusing on consumer data protection through encryption. Prosera Gin is a 100% African handmade gin brand that conducts all production and processing in Africa, contributing to the development of African communities and economies.

The commonality between these two clients is that they are emerging brands aiming to create a positive social impact. This aligns with D&G’s corporate philosophy of creating sustainable value through creativity.

David Angelo, CEO of D&G, said, “Collaborating with companies and brands that help local communities is always enjoyable,” adding, “D&G Brooklyn plans to actively create campaigns that consider cultural and social sustainability through diverse creative works.” Lee Yong-woo, CEO of Innocean Global, stated, “D&G establishing a new base in Brooklyn, the city of creativity, is part of our strategy to expand Innocean’s North American network, which had been concentrated in the western region, across the entire U.S. This decision also holds great significance for the entire Innocean global network.”

This content was produced with the assistance of AI translation services.