KOTRA Partners with Shinsegae to Support Fashion Companies' Overseas Expansion

On the 31st, Signing of Business Agreement to Support Overseas Expansion of ESG Fashion Companies

KOTRA signed a business agreement with Shinsegae Department Store on the 31st at its headquarters in Yeomgok-dong to support the overseas expansion of domestic ESG fashion companies.

This agreement was made to support promising domestic fashion companies listed on Shinsegae Department Store's online B2B export platform 'Kfashion82,' which will open in May, and to share the commitment to practicing ESG management.

Kfashion82 is an online B2B platform created by Shinsegae to help domestic fashion designer brands expand overseas, connecting global buyers with domestic fashion brands to support the globalization of K-fashion.

Jung Wooyoung, Head of Innovation Growth Division at KOTRA (left), and Woo Jungseop, Head of Finance Division at Shinsegae Department Store (right), are posing for a commemorative photo after signing the agreement.
[Photo by KOTRA]

The main contents of the agreement include ▲ mutual cooperation in KOTRA's major consumer goods marketing projects (such as Boom-up Korea in April and the Frankfurt Hallyu Expo in June) ▲ joint selection of promising companies for expansion, arrangement of consultations, promotion support, and support for entry into distribution channels ▲ strengthening the overseas expansion of sustainable eco-friendly and ethical fashion companies in line with global eco-friendly trends. To this end, both parties promised to work together based on mutual trust.

Jung Woyeong, Head of KOTRA's Innovation Growth Division, said, "It is meaningful to support companies' overseas marketing and participate in efforts to expand exports by leveraging new business opportunities derived from ESG, such as eco-friendly products and ethical consumption," adding, "KOTRA will make further efforts to ensure that the consensus on ESG management among companies leads to export achievements for our SMEs through this agreement."

This content was produced with the assistance of AI translation services.