GS25, Kim Hyeja Lunchbox Relay Donation... Practicing the Value of Sharing

Delivered 1,100 Servings to Anna's House

GS25 announced on the 30th that it has launched a relay donation campaign by delivering 1,100 servings of Kim Hye-ja lunchboxes to Anna's House in Seongnam, Gyeonggi Province.

This donation campaign was promoted thanks to the strong will of GS25 and actress Kim Hye-ja to provide a plentiful and warm meal to socially marginalized groups. Rather than a one-time event, the relay donation method will continuously deliver Kim Hye-ja lunchboxes to socially marginalized groups located throughout the country.

Anna's House is a social welfare corporation operating a meal service for the homeless to change social perceptions of homelessness and to address the most basic rights of food, clothing, and shelter. GS25 delivered 1,100 lunchboxes on the 23rd and 29th. Freshly made lunchboxes were immediately transported from the lunchbox manufacturing facility to Anna's House, and GS25 employees participated in volunteer activities such as personally delivering the lunchboxes to the homeless.

GS25 officials are carrying out the Kim Hye-ja lunchbox relay donation activity at Anna's House in Seongnam-si, Gyeonggi Province.
[Photo by GS Retail]

Next month, Kim Hye-ja lunchboxes will be delivered to children and adolescents in Wonju City who require social care. A total of 1,800 servings of lunchboxes will be prepared to provide a plentiful and delicious meal to children suffering from food insecurity.

A GS Retail official stated, “This relay donation of Kim Hye-ja lunchboxes was actively promoted to embody the value of sharing in an era of high prices.” He added, “Following the Kim Hye-ja lunchbox sparking the convenience store cost-effective lunchbox craze, we expect it to have a significant influence in spreading the culture of donation and sharing throughout the convenience store industry.”

This content was produced with the assistance of AI translation services.