Bohae Brewery Captivates MZ Generation with 'Seolbing Heukimja Soonhee' Makgeolli

Bohae Brewery announced on the 28th that it has launched the ‘Heukimja Sunhee (750ml/5%)’ Makgeolli in collaboration with the dessert cafe ‘Sulbing’.

Heukimja Sunhee Makgeolli was developed by blending Heukimja, the key ingredient of Sulbing’s well-being bingsu variety ‘Heukimja Chal-tteok Sulbing,’ with 100% Korean rice Sunhee Makgeolli.

Sunhee is popular among young consumers who prefer a clean taste with less of the typical heaviness of Makgeolli. The addition of savory Heukimja offers a richer flavor and aroma.

Bohae Brewery’s Pasteurization method, which ferments at low temperatures for a long time, allows for long-term storage of up to 12 months.

Heukimja Sunhee is used in various desserts such as cakes and waffles, and by adding ‘Heukimja,’ an ingredient representing the Halmaennial (Halmeoni + Millennial) trend, it is expected to once again capture the taste of the MZ generation who enjoy the sensibilities and preferences of the grandparent generation.

This content was produced with the assistance of AI translation services.