Large Volume and Zero Sugar Trends... Emart24 Expands Pouch Beverage Lineup

Alternative Sweetener Use, Reduced Calorie Burden

Emart24 announced on the 27th that it will consecutively launch I'm e Grapefruit Black Tea, Lemonade, Peach Ade, and Green Grape Ade in line with the consumer trend favoring large-capacity, low-calorie beverages.

These products use alternative sweeteners instead of sugar to maintain a sweet taste while reducing calorie burden. By newly adding a 500ml size lineup, the large-capacity pouch beverage lineup is also continuously expanding.

A customer is looking at pouch beverage products at Emart24.
Photo by Emart24

Pouch beverage sales increase during the peak spring weather. In fact, Emart24's pouch beverage sales in April last year grew 2.2 times (126%) compared to the same period the previous month.

An Emart24 official said, “We have strengthened the pouch beverage lineup with keywords such as large capacity and zero sugar to meet consumer demand. We will continue to expand differentiated beverages reflecting the latest trends to enhance customer satisfaction and help increase sales at franchise stores.”

This content was produced with the assistance of AI translation services.