OB Beer launches upgraded 'Hanmaek'... "Emphasizing smoothness"

Design Expressing K-Lager Identity
Enhanced Foam Durability Compared to Existing Products

OB Beer Hanmaek introduces a newly upgraded Hanmaek emphasizing smoothness.

OB Beer announced on the 27th that it has newly launched a smoother Hanmaek through an upgrade.

OB Beer’s Hanmaek was born in 2021 as part of the “Korea’s Representative Lager Project,” aiming to create a lager that best suits Korean tastes in celebration of 100 years of Korean beer history. Under the slogan “Making Korea Smoother,” Hanmaek presents two innovative changes in this renewal.

First, the product design emphasizes Hanmaek’s upgraded smoothness and the identity of “K-Lager” with Korean elements. A white band is wrapped around the top of the bottle and can packaging to express Hanmaek’s smooth and rich foam. The emblem is inspired by the traditional geometric pattern “Gihamun,” often used in hanok windows, symbolizing a window leading to the “smooth world” Hanmaek will open. The curved pattern in the background represents the Korean fields where high-quality rice, the source of smoothness, grows, and the gold calligraphy logo signifies Hanmaek’s craftsmanship. Additionally, the can material has been changed to a matte finish.

Moreover, the foam’s longevity has been greatly improved to allow consumers to enjoy the smooth foam for a longer time. Through a four-step microfiltration process, elements that interfere with smoothness are filtered out, achieving the best brewing quality to maximize a smooth throat feel. The new Hanmaek also introduces a special drinking method called the “Smooth Head Ritual,” unique to Hanmaek, and a dedicated Hanmaek glass to savor the enhanced foam’s smoothness visually and taste-wise.

Seo Hye-yeon, Vice President of Marketing at OB Beer, said, “Hanmaek has undergone a major upgrade focusing on packaging and foam to offer consumers smooth moments,” adding, “With a smoother throat feel and a design emphasizing smoothness and Korean beauty, we aim to become a K-Lager that ‘makes Korea smoother.’”

The renewed Hanmaek will be available sequentially starting today in the metropolitan area, at large supermarkets, convenience stores, and nationwide entertainment channels.

This content was produced with the assistance of AI translation services.