SSG.com Celebrates 1st Anniversary of 'Premium Living Specialty Store' with Commemorative Event

Premium Living Sales Grow 20% Annually for 22 Years
Office Furniture Up 150%, Premium Beds Up 60%

SSG.com announced on the 27th that it will hold a commemorative event to celebrate the 1st anniversary of the opening of its 'Premium Living Specialty Store.'

In March 2022, SSG.com established the Premium Living Specialty Store, gathering high-end furniture, lighting, and tableware brand products in one place. It introduced many famous overseas brands such as Barlier, Vitra, Artemide, and Fritz Hansen. This reflected the trend of the domestic living market becoming more upscale.

SSG.com, Premium Living Brand
Photo by SSG.com.

Last year, sales of brands in the Premium Living Specialty Store grew by 20% compared to the same period the previous year. Sales growth of office furniture such as desks approached 150%. It is analyzed that the 'desktterior' trend, where people purchase office supplies that suit their tastes as telecommuting becomes routine, influenced the purchases.

During the same period, sales of premium beds and bedding also increased by 60% and 180%, respectively. The popularization of the 'ho-cance' culture among young people and the increase in luxury hotels such as the Chosun Hotel launching their own living brands are the background. Additionally, unique items such as Fritz Hansen's Ikebana vases have consistently gained popularity, raising sales in the home decor category by about 30%.

Reflecting these trends, SSG.com increased the number of brands in the Premium Living Specialty Store from about 20 to around 100, a fivefold increase. Noting that global luxury brands are releasing many tableware and home furnishing products, they diversified the lineup by introducing Bernardo, Casamuti, Seletti, and others. On the 17th, through a partnership with TRDST, a luxury furniture shopping platform company, they also brought in furniture and lighting brands handled in local showrooms in Europe, including Italy and Germany.

The trend toward upscale living is expected to continue this year as well. In fact, sales of premium living products from January to February increased by about 35% compared to the same period last year, showing an upward graph. Recently, purchases of domestic designer brand products such as Dormor, Mujagi, Bl?te, and Atelier Queens have also been increasing, especially among young people.

SSG.com plans to continuously nurture the premium living brand sector through the operation of the specialty store. While expanding the entry of new brands in major categories such as furniture and bedding, they also plan to introduce designer brands that are not familiar to the general public. In addition, they will strengthen their partnership with TRDST and showcase many finished furniture products.

From the 27th to the 2nd of next month, SSG.com will hold the 'Premium Living Specialty Store 1st Anniversary' promotion. During this period, customers who purchase first-come, first-served items will receive a 20,000 KRW credit when purchasing over 200,000 KRW. Simmons beds and Jacomo sofas, which are highly preferred for wedding preparations, will be sold at discounted prices, and Sopraum's hotel-style bedding will be available with unprecedented discounts and gifts. All customers who purchase large Artemide lighting will receive a table lamp as a gift. Seletti's lipstick mirror, which is very popular on social networking services (SNS), will also be offered at promotional prices. The tableware brand Kanekokohyo will be offered at an exclusive special price.

This content was produced with the assistance of AI translation services.