On the 23rd, Gyeongbuk Province signed a "Shinhan Card-Gyeongsangbuk-do ESG Win-Win Cooperation Agreement for the Revitalization of Social and Livelihood Economy" at the Gyeongbuk Provincial Office, attended by Lee Dal-hee, Vice Governor for Economic Affairs of Gyeongbuk Province, Yoo Tae-hyun, Head of Shinhan Card Platform Biz Group, and the Gyeongbuk Social Enterprise Comprehensive Market.


The main contents of the agreement include mutual cooperation for the revitalization of social and livelihood economy (social economy, small business owners, traditional markets, etc.) through the promotion of ESG cooperation projects, listing Gyeongbuk social and livelihood economy products on Shinhan Card All That Mall, supporting online and offline sales channels and promotion, and promoting the Gyeongbuk Hometown Love Donation System using the Shinhan Card platform.


Through this agreement, Gyeongbuk Province and Shinhan Card plan to support sustainable growth of social and livelihood economy enterprises by creating jobs necessary for startup and growth, fostering professional manpower, pioneering sales channels, and promoting marketing through win-win cooperation.

Lee Dal-hee, Deputy Governor for Economic Affairs of Gyeongbuk Province (right in the photo), and Yoo Tae-hyun, Group Head of Shinhan Card, are signing a business agreement.

Lee Dal-hee, Deputy Governor for Economic Affairs of Gyeongbuk Province (right in the photo), and Yoo Tae-hyun, Group Head of Shinhan Card, are signing a business agreement.

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Shinhan Card is leading the industry in digital and big data capabilities and is actively practicing various ESG management initiatives to support the coexistence of small business owners.


In addition to marketing support for small business owners, it operates 'My Shop Partner,' which provides customized financial product recommendations, sales management services, and commercial district analysis services tailored to each business owner.


Also, through the personal business owner CB service, Shinhan Card has developed an optimized credit evaluation model for small business owners and has executed loans totaling approximately 70 billion KRW to small business owners who previously could not receive existing financial services, leading regional coexistence.



Lee Dal-hee, Vice Governor for Economic Affairs of Gyeongbuk Province, said, “I consider it very meaningful to sign a business agreement with Shinhan Card, which leads the card industry and pursues co-growth with the local community,” and added, “We share the recognition that securing sales channels for social and livelihood economy enterprises is directly linked to their survival, and we will establish various policies for revitalizing the social and livelihood economy through collaboration with Shinhan Card.”


This content was produced with the assistance of AI translation services.

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