KOTRA Launches Advisory Committee for Korea Pavilion at '2025 Osaka-Kansai Expo'

Appointment of Experts in Architecture, Exhibition, and Events

KOTRA announced on the 23rd that it held the launch ceremony of the advisory committee related to the establishment of the Korean Pavilion for the '2025 Osaka-Kansai Expo.'

This event marks the official launch of the committee that will incorporate the opinions of experts from various fields in the establishment of the Korean Pavilion for the upcoming Expo two years from now.

The 2025 Osaka-Kansai Expo, themed "Designing Future Society for Our Lives," is scheduled to be held for six months starting from April 2025 on Yumeshima, an artificial island created in Osaka Bay. The Expo aims to attract a total of 28.2 million visitors.

The Korean Pavilion has selected "Connecting Lives" as its sub-theme. Riding the wave of the pandemic’s end and the K-culture boom, it aims to showcase Korea’s technology and culture to the world, while also demonstrating Korea’s efforts to contribute to global goals such as climate change and environmental issues, striving to achieve the Sustainable Development Goals (SDGs), a shared objective of humanity.

A bird's-eye view of the 2025 Osaka Expo site.
[Photo by KOTRA]

The advisory committee is composed of 16 members in total, with three members each appointed in three major divisions: architecture, exhibition, and events. Additionally, two advisory members specializing in the Expo’s thematic areas and five members from the winning team of the concept contest held to determine the overall direction of the Korean Pavilion also participate. A general advisory committee meeting will be held semiannually, and as needed, advisory members and executing companies will interact by division to collaborate closely on the establishment of the Korean Pavilion.

Furthermore, this event also included a mid-term design completion report by the Expo Korean Pavilion design firm (UIA Architects) and a presentation of the exhibition concept by the exhibition company (Sigong Tech).

Jeon Chun-woo, Head of KOTRA’s Small and Medium Business Division, stated, "We ask the advisory committee to provide many suggestions during the next two years of project progress," adding, "The advisory committee, KOTRA, and companies from various fields will work closely together to create a Korean Pavilion that can showcase Korea’s excellence to the world."

This content was produced with the assistance of AI translation services.