KOTRA Holds Online Export Support Seminar with Alibaba.com
Koala Project Conducted for Small and Medium Enterprises
The Korea Trade-Investment Promotion Agency (KOTRA) held a seminar on the 16th at its headquarters' international conference hall to introduce online export marketing strategies in collaboration with Alibaba.com, the world's largest B2B e-commerce platform based in China.
KOTRA invited speakers from Alibaba.com's headquarters to conduct the seminar for 200 domestic small and medium-sized enterprises (SMEs). For companies located in provinces that found it difficult to attend in person, the seminar was simultaneously broadcast live online. On-site, Alibaba's official partners provided opportunities for in-depth one-on-one consulting sessions.
At the seminar, Alibaba.com explained recent trends in the global B2B e-commerce market. Michael Wei, Alibaba.com's Northeast Asia Regional Executive, stated, "The number of buyers sourcing products through Alibaba.com has continuously increased over the past three years, reaching approximately 40 million companies. Among Alibaba.com buyers, who have a high proportion from advanced countries such as the United States and Europe, there is a perception that Korean products are of high quality, and due to the influence of the Korean Wave, demand for beauty and food products is also growing, making it an opportune time to enter the market."
Seo Irang, CEO of Beauty in Seoul, who has been a seller on Alibaba.com for 15 years, also participated as a speaker. Beauty in Seoul had no export experience when it joined the platform in 2009 but gained know-how and tips through direct experience. Currently, the company trades with over 200 buyers in 60 countries including Europe and the Middle East, generating more than 400 million KRW in net profit annually.
KOTRA introduced the ‘2023 KOTRA and Alibaba.com Online Export Project (Koala Project)’ on the same day. The Koala Project is a program where KOTRA export specialists upload participating companies' products to the Alibaba.com KOTRA account and handle annual buyer discovery and communication on their behalf. This is the second year of the project. This year, the scale has doubled compared to the previous year, supporting a total of 500 domestic and beginner companies.
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Jeon Chunwoo, Head of KOTRA's SME and Mid-sized Enterprise Division, said, "By utilizing Alibaba.com, our companies can widely promote their products on the global stage. KOTRA will also expand support by working alongside our companies in the field to help them grow into global export enterprises."
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