Shinsegae Food Launches 'Affordable Yakgwa Pie'..."Affordable Bakery Part 2"

Shinsegae Food announced on the 16th that it has launched the second product in its ‘Economic Bakery’ series to stabilize bread prices, an unusual dessert called ‘Economic Yakgwa Pie’ that utilizes the taste and texture of traditional yakgwa.

Economic Bakery is a project started by Shinsegae Food to ease consumers' burden of bread prices amid high inflation. The goal is to allow consumers who frequently purchase bread to buy high-quality bread at reasonable prices. The first product of the project, ‘Economic Croissant,’ launched last month, received great response from consumers with an affordable price of 748 won per piece, achieving cumulative sales of 50,000 sets.

The second product of the Economic Bakery project, Economic Yakgwa Pie, is a unique dessert that combines the chewy texture characteristic of yakgwa with the crispiness of pie. The pie is shaped into convenient stick form, coated with a sweet jocheong (traditional Korean syrup) flavored with ginger and cinnamon, and topped with sesame seeds to add a nutty taste. Economic Yakgwa Pie is sold at bakery stores within nationwide E-Mart locations, including E Bakery and Boulangerie, priced at 5,980 won for a pack of 10.

A Shinsegae Food representative said, "As the ‘Halmaennial’ trend, which uses traditional desserts like yakgwa, rice cakes, and sikhye, continues to gain popularity, we have introduced this unique dessert that combines the texture of yakgwa and jocheong with the widely loved pie. With more people trying to consume economically in this high-inflation era, we plan to steadily expand the ‘Economic Bakery’ lineup, which offers high-quality products at reasonable prices."

This content was produced with the assistance of AI translation services.