Seven Eleven Selects Actor Joo Hyun-young as Lunchbox Model

10 Types of Bibimbap Including Basak Bulgogi Bibimbap by Juhyunyoung to be Released Soon

Seven Eleven announced on the 16th that it has selected actress Joo Hyun-young as the model for its lunchbox.

Seven Eleven is focusing its product capabilities on promoting bibimbap, a representative product and steady seller of K-lunchboxes, with Joo Hyun-young at the forefront. Starting from the 22nd, Seven Eleven will launch a new product called ‘Basak Bulgogi Bibimbap’ featuring Joo Hyun-young’s face, and will renew its best-selling Jeonju-style Bibimbap with a Joo Hyun-young version. Seven Eleven plans to introduce a total of 10 types of Joo Hyun-young bibimbap lunchboxes this year, including Jeyuk Ssambibimbap and Spring Naengi Bibimbap next month.

A social media (SNS) promotional video titled ‘Bibim Scandal,’ starring Joo Hyun-young, will also be released. The five-part series, ‘Joo Hyun-young’s Seven Eleven Bibim Scandal,’ will have its first episode unveiled on the 22nd via Seven Eleven’s official YouTube and Instagram channels.

A Seven Eleven representative explained, “The core of the current convenience store lunchbox market is the 30s and 40s age group, and in this era of high prices and lunch inflation, there is a need to expand the market. Choosing Joo Hyun-young, who is well recognized among younger generations, as the model reflects our strategy to capture this customer segment and lead the market.”

This content was produced with the assistance of AI translation services.