'Gu Junyeop's Sister-in-law' Seo Heeje, Promoting the Charm of Korean Tourism in Taiwan

Taiwanese broadcaster Seo Hee-je, known as the sister-in-law of Koo Jun-yeop, is set to promote Korea in the Chinese-speaking region.

Commemorative photo of the Seohui Festival welcome event. From the left, Seohui Festival, Kim Jang-sil, President of the Korea Tourism Organization.
[Photo by Korea Tourism Organization]

The Korea Tourism Organization announced on the 15th that, in celebration of the '2023-2024 Visit Korea Year,' it invited Chinese-speaking celebrity Seo Hee-je (Xiao Es) to produce Korean tourism videos aimed at increasing demand for travel to Korea from Taiwan.

Seo Hee-je is an active Taiwanese broadcaster and singer. Also known as the sister-in-law of Koo Jun-yeop, she is an influencer with over 5 million followers on social media (2.83 million on Instagram and 2.22 million on Facebook).

The organization’s strategy is to stimulate Taiwanese consumers' desire to travel to Korea by producing a series of videos showcasing experiences of K-culture, as Seo Hee-je’s daily life content posted locally in Taiwan is frequently featured in the media.

Under the concept of 'Enjoying a Korean trip with a friend and colleague manager,' Seo Hee-je visited various tourist spots including High Ground, Jung Saem Mool Flops, The Hyundai Seoul, Lotte World, and Park Sool-nyeo Hanbok from April 10 to 14 to film promotional videos.

The videos are scheduled to be released on April 7 on the Korea Tourism Organization’s YouTube channel, 'Korea Tourism Organization TV.'

Taiwan ranked as the third largest market in terms of arrivals to Korea in 2019, with 1.25 million visitors annually. Since the resumption of international tourism, about 50,000 people visited Korea in January alone this year, showing a rapid recovery trend.

The Korea Tourism Organization plans to carry out various promotions timed with Taiwan’s outbound peak seasons (such as Qingming Festival and Dragon Boat Festival), including star marketing, production of entertainment programs, hosting K-tourism roadshows, and participating in the Taipei International Travel Fair.

This content was produced with the assistance of AI translation services.