Nongshim Reappoints Actor Park Seo-joon as Baeksansu Advertisement Model
Nongshim announced on the 15th that it has selected actor Park Seo-joon as the model for Baeksansu again this year, following last year.
This advertisement highlights the unique feature of Baeksansu, which springs up by itself, unlike regular bottled water that is scooped up from flowing water, with the tagline "Baeksansu springs up!" Baeksansu is the only Baekdusan spring water in Korea, boasting a consistent taste and quality throughout the year. The advertisement is scheduled to air starting from the 18th.
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A Nongshim official stated, "We judged that the positive effect was significant when Park Seo-joon served as the model last year, so we decided to reselect him this year as well," adding, "We expect that Park Seo-joon's lively appearance and bright image will harmonize well with Baeksansu, which contains the vitality of Baekdusan's great nature, increasing consumer favorability."
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