Yuhan-Kimberly Launches New Social Contribution Project for Seniors

Recruiting Social Innovators and Entrepreneurs to Participate in New Projects Until the 31st

Yuhan-Kimberly announced on the 15th that it is launching a new social contribution pilot project called the ‘Yuhan-Kimberly Senior Impact Fellowship’ in collaboration with the Together Foundation and has begun recruiting participants.

This project supports social innovators and entrepreneurs who propose innovative and sustainable solutions to address the challenges of a super-aged society and expand opportunities in the senior business sector. Entrepreneurs and others interested in participating can apply through the Together Foundation website by the 31st.

South Korea is expected to enter a super-aged society in 2025, with the population aged 65 and over exceeding 20%. If the current trend continues, it is projected that by 2030, one in four people, and by 2039, one in three people will be aged 65 or older. Since super-aging is not an issue limited to the government, public institutions, or specific companies, there is an urgent need for solidarity with social innovators, social venture founders, and others with interest and capabilities, along with stable support to back these efforts.

Entrepreneurs and social innovators who present sustainable and innovative ideas or business models in the senior business field will receive seed money of 2.5 million KRW per month for one year, totaling approximately 30 million KRW. Various benefits will also be provided, including linkage with Yuhan-Kimberly’s hygiene and healthcare platform ‘Oneul Plus’, the Together Foundation’s startup support projects, mentoring from senior entrepreneurs and experts in the senior sector, project spaces, and network support.

Yuhan-Kimberly has contributed to creating shared value (CSV) by donating a portion of Depend sales to the senior job fund and collaborating with the Together Foundation to create senior jobs and foster the senior business ecosystem, aiming to turn aging from a crisis into an opportunity. The company has also been expanding investment and supply of high-quality incontinence products dedicated to enabling freer economic and social activities for seniors.

A Yuhan-Kimberly CSR representative stated, “The valuable experiences accumulated over the past decade in seeking solutions for an aging society have become the stepping stone for this new social contribution activity,” adding, “We will do our best to ensure that collaboration with the senior business division, the Together Foundation, social innovators, and entrepreneurs leads to fruitful outcomes.”

Detailed information on the main support contents and application submission can be found on the websites of Yuhan-Kimberly, the Together Foundation, or Flagup.

This content was produced with the assistance of AI translation services.