Lotte Duty Free Holds Travel Agency Briefing to Attract Foreign Customers

Inviting 180 Inbound Travel Guides
Strengthening Partnerships and Introducing K-Beauty Brands
Expanding Marketing Collaboration with Affiliates like Lotte Hotel and World Planned

Lotte Duty Free announced on the 15th that it held an inbound travel agency invitation event in response to the increase in tourists visiting Korea and the revitalization of travel.

On the afternoon of the 14th, Lotte Duty Free held a briefing session for 50 travel agencies at Lotte Cinema World Tower in Songpa-gu, Seoul, aiming to attract group customers from China, Japan, and Southeast Asia. This event was the first travel agency invitation event prepared by Lotte Duty Free in three years to coincide with the reopening, designed to encourage the travel industry, which has faced difficulties due to COVID-19, and to strengthen cooperative relationships with travel agencies.

The invitation event lasted about four hours with the attendance of approximately 180 travel agency representatives and guides. The program included explanations about the shopping and tourism infrastructure and customer services of Lotte Duty Free, Lotte Hotel, and Lotte World, introductions of tenant brands, and a movie screening. Domestic cosmetics brands such as belif, Bbia, Amuse, Numbersin, and Puy participated to promote the excellence of Korean cosmetics, providing product experiences through sample distribution and supporting event prizes. Starting with this event, Lotte Duty Free plans to carry out joint marketing efforts such as developing travel package products and expanding partnership services in synergy with affiliates like Lotte Hotel and Lotte World.

Prior to this event, Lotte Duty Free has been completing its model lineup and conducting global marketing since the second half of last year to attract foreign tourists. They introduced the ‘LDF Original Series,’ which features characteristics of K-content such as short dramas and musicals. Last month, they held an exclusive fan meeting for the girl group TWICE, who are models for Lotte Duty Free, and directly attracted 500 Japanese tourists together with travel agencies.

Namgung Pyo, Head of Sales Division at Lotte Duty Free, said, “As the number of international travelers is rapidly recovering to 60-70% of pre-COVID-19 levels, Lotte Duty Free will continue to attract tourists based on partnerships with travel agencies and strive to become an essential tourist course beyond just a shopping destination.”

This content was produced with the assistance of AI translation services.