CU Launches Baek Jong-won's Spicy Pork Bulgogi Lunchbox... Discount Promotion

Sold for 3,700 Won in One Month... Additional Benefits Included

CU announced on the 15th that it will launch the Baek Jong-won Jeyuk Hanpan Lunchbox on the 16th and hold a discount promotion.

The Baek Jong-won Jeyuk Hanpan Lunchbox is an upgraded version of the Completely Hanpan Set Meal Lunchbox, which holds the number one annual sales record among lunchboxes at CU. It contains two types of Jeyuk Bulgogi (soy sauce and gochujang), along with four side dishes: braised potatoes, stir-fried pumpkin, stir-fried kimchi, and egg tofu pancake. Grilled ham is placed on top of white rice, making a total of seven side dishes to enjoy according to your taste.

Baek Jong-won's Spicy Pork Bulgogi Lunchbox.
[Photo by BGF Retail]

CU will sell the 4,500 won Jeyuk Hanpan Lunchbox at a basic discount of 800 won, priced at 3,700 won, until the end of this month, and offers additional discounts when paying with Kakao Pay Money or Naver Pay.

A BGF Retail official said, “This lunchbox focuses on maximizing cost-effectiveness, with CEO Baek Jong-won personally involved in the side dish selection and recipe development, making it a carefully crafted product. We have prepared unprecedented benefits for customers enjoying a delicious meal at CU, and at the same time, we will achieve a lunchbox super-gap based on differentiated product strength.”

This content was produced with the assistance of AI translation services.