Lee Je-hoon, Homeplus CEO: "This Year's Keywords Are Customer Experience and Sustainable Growth"

Breaking Negative Growth and Establishing a Foundation for Rebound
Focusing on Visible Profit Achievements
Strengthening Offline Presence Including Mega Food Market

Lee Je-hoon, President of Homeplus, is conducting the '2023 Management Strategy Report' at the Homeplus headquarters in Gangseo-gu, Seoul on the 13th.
[Photo by Homeplus]

Lee Jae-hoon, President of Homeplus, stated on the 13th, "As we pledged last year, we have finally broken the chain of decline that lasted for 12 years."

At the '2023 Management Strategy Report' held at Homeplus headquarters in Gangseo-gu, Seoul, Lee mentioned 'customer experience' and 'sustainable growth' as the core management keywords.

He said, "We have achieved growth across all channels, including marts, Express stores, malls, and online," and expressed his commitment to "implementing an online and offline shopping environment from the customer's perspective and achieving visible results in terms of profit." He also reiterated that all answers lie with the customer and urged the continuation of a strategic focus centered on the customer.

Homeplus aims to solidify a foundation for long-term growth by achieving results not only in sales but also in profits. The six key strategies to achieve this are ▲realizing growth in all stores ▲innovative development of flagship category products ▲active expansion of online business ▲environmental improvements and implementation of future-oriented concept stores ▲promotion of Homeplus All-Line integrated marketing ▲and building a vibrant and positive culture.

Plans to continue the growth of Homeplus Mega Food Market were also revealed. Starting with the renovation of the Homeplus Sihwa store at the end of this month, the offline strengthening strategy will continue. To provide one-stop shopping for food, Homeplus Express product competitiveness and online-offline synergy will also be enhanced. Lee said, "To firmly establish the direction we are heading, we have implemented changes and innovations, with the expansion of Mega Food Market and online infrastructure at the center," adding, "We have proven that Homeplus can succeed offline by providing customers with reasons to visit Homeplus."

Lee also cited the rebranding strategy as a remarkable achievement. He explained, "Starting with Dangdang Chicken and the 'Twenty-Five Years Old Fresh Thinking' advertisement, we broke away from a somewhat old-fashioned image and established ourselves as a young and dynamic brand that sets trends, surpassing 8 million My Homeplus membership subscribers," adding, "The significant increase in customers in their 20s and 30s, who are key to sustainable growth, has given us confidence in the future."

Lee encouraged employees by saying, "Our commitment to providing the highest quality to customers has become ingrained in our organizational culture, enhancing product competitiveness," and "Thanks to the wholehearted efforts of all employees on site to strengthen the customer experience, Homeplus was able to grow."

This content was produced with the assistance of AI translation services.