Seoul City Announces Contest for Excellent Tourism Products in Preparation for Tourism Market Normalization
Recruiting a Total of 22 Positions Until the 7th of Next Month
Seoul Metropolitan Government and Seoul Tourism Foundation announced on the 13th that they will hold the 'Seoul Excellent Tourism Product Contest' for the re-advancement of Seoul tourism in response to the recovery of the global tourism market. This contest, aimed at strengthening the competitiveness of travel agencies with excellent tourism product planning capabilities, will run until the 7th of next month.
Seoul Metropolitan Government and Seoul Tourism Foundation are publicly recruiting high value-added Seoul tourism products that capture the charm of rest, taste, and style in Seoul. In this contest, products linked to themes such as luxury, beauty, night views, wellness, mountain, Korean medicine, and gourmet, considering global tourism trends and Seoul's tourism resources, will be selected.
Travel agencies registered as comprehensive travel agencies located in Seoul can apply online, and the final 22 tourism products will be selected through the first evaluation of business plans and the second presentation (PT) screening. The selected travel agencies will be supported with up to 20 million KRW per company for online and offline promotional marketing costs such as digital transformation to revitalize the travel industry.
Additionally, expert consulting reflecting industry demand will be provided to enhance tourism products and maximize customer attraction effects. Based on a preliminary demand survey for the selected travel agencies, an expert advisory group in the desired fields will be formed, and practical consulting on travel and consumption trends by passport type will be conducted.
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Kim Young-hwan, Director of the Tourism and Sports Bureau of Seoul, said, “The tourism market, which had been stagnant for a long time, is stretching out, and this year, global overseas travel demand is expected to recover to pre-COVID-19 levels.” He added, “We will actively support the normalization of Seoul’s tourism industry by discovering and nurturing distinctive high value-added themed tourism products that capture the beauty of Seoul and strengthening the self-sustainability of the travel industry to back this up.”
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