Homeplus Holds 'Homeplun' Second Week of Exclusive Founding Super Sale
2nd Week Home Run Event Until 15th... Half-Price Sale on Hanwoo, Samgyeopsal, Smoked Salmon, Strawberries, and Chamoe
Homeplus announced on the 10th that the super sale event "Homellun," held to celebrate its 26th anniversary, has led to record-breaking performance from the very first week, drawing long lines of customers eager to shop. The success is attributed to leveraging 26 years of expertise to offer a wide range of products?from fresh foods and daily necessities to home appliances?at optimal prices aimed at reducing customers' grocery expenses.
According to Homeplus, sales during the first week of the Homellun event (March 1 to March 8) surged approximately 105% compared to the same period last month. The number of customers also increased by about 50%. Homeplus's online sales showed remarkable growth as well, rising by around 65%.
Whiskey products leading the open-run craze, such as Russell Reserve Single Barrel and Yamazaki 12 Years, sold out immediately upon release. During the first week (March 1 to March 8), overall whiskey sales increased by about 200% compared to the same period last month. Among Homeplus's prized fresh food categories, Korean beef and pork products saw significant responses, growing approximately 570% and 200% respectively compared to the same period last year.
Homeplus plans to continue offering discount benefits during the second week of the Homellun event, which runs until the 15th of this month. All items of Nonghyup Ansim Korean beef (March 10?11, excluding online) and specially planned smoked salmon (March 10?11) will be offered at a 50% discount to My Homeplus membership holders. Additionally, branded pork belly and neck meat (March 9?12, excluding online) will be available at a 50% discount when paid with event cards.
High-demand "Top 10 products" will also be offered at half price or buy-one-get-one-free. Fresh Farm Seongju Chamoe melons (1.2 kg) and Dukan Alkeun strawberries (800 g) will be sold at half price when paid with event cards. Processed squid (deep-sea/defrosted) will also be available at half price. A variety of surprise "great deal chances" have been prepared as well. All Australian Black Angus products will be offered up to 50% off for My Homeplus membership holders. Processed foods and daily necessities can be purchased with a buy-one-get-one-free offer.
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Jo Doyeon, head of the Homeplus Brand Division, said, "To commemorate our 26th anniversary, we aligned with the brand campaign 'From Your Fresh Thoughts' to provide a variety of products at optimal prices, delivering tangible benefits to customers. With fresh prices and quality prepared for the second week of Homellun, we hope customers will not miss this golden opportunity to purchase various products at reasonable prices."
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