Curly Forms Partnership with CJ CheilJedang for Joint Product Development

Launch of Kurly Only Products Within the Year

On the 9th, at the CJ CheilJedang headquarters in Jung-gu, Seoul, Kim Seul-ah, CEO of Kurly (third from the left), Kim Sang-ik, Head of Food Korea Business at CJ CheilJedang (fourth from the right), and others are taking a commemorative photo after signing a partnership.

Kurly announced on the 10th that it has signed a Joint Business Partnership (JBP) agreement with CJ CheilJedang for a strategic partnership.

Starting from this agreement, the two companies will closely collaborate to develop differentiated products. They will jointly work on overall food development, including fresh foods, processed foods, and Home Meal Replacements (HMR). Kurly's product planners (MDs) will participate from the product planning stage at CJ CheilJedang, with plans to launch exclusive 'Kurly Only' products within the year.

They will also cooperate in the areas of data and marketing. By sharing sales data and food market analysis reports held by both companies, they aim to derive market insights and utilize them in product development.

Kim Seul-ah, CEO of Kurly, said, "We have high expectations as two companies with the highest level of capabilities in the food sector in Korea form this partnership," adding, "Through collaboration with CJ CheilJedang, the leading food company, we will strive to provide the best products at the best prices."

This content was produced with the assistance of AI translation services.