NS Home Shopping Forms Strategic Partnership with 'Mystic Meta'

Convergence of Distribution and the Metaverse

Jo Hangmok, CEO of NS Home Shopping (right), and Seon Donggyun, CEO of Misstek Meta, are taking a commemorative photo after signing a strategic partnership agreement.
[Photo by NS Home Shopping]

NS Home Shopping announced on the 10th that it has signed a strategic partnership agreement with the metaverse specialist company 'Mystic Meta.' Mystic Meta is a joint venture established by experts and developers in gaming, blockchain, and metaverse, operating Mystic Land, an open metaverse platform that supports multi-blockchain networks.

This agreement was made to build a trust relationship for the convergence business of distribution and metaverse and to promote mutual benefits. Both companies plan to create an experience center within Mystic Land, Mystic Meta's metaverse platform, to showcase NS Home Shopping's products and services, providing customers with a new shopping experience.

The NS Home Shopping experience center will be implemented as an independent building in Centum City, the main land of Mystic Land. Here, the company and its brands will be introduced using virtual spaces and digital content, connecting product purchase channels to present a differentiated interactive e-commerce experience. The NS Home Shopping experience center in Mystic Land is scheduled to open next month after the development process.

Jo Hangmok, CEO of NS Home Shopping, said, "Based on our relentless spirit of challenge in pioneering the online food market, we will provide customers with a new shopping experience in the metaverse era."

This content was produced with the assistance of AI translation services.