Hanssem Accelerates Digital Transformation with Integrated Platform 'Hanssem Mall'

Jin-tae Kim, CEO of Hanssem (first from the right), is speaking at the Analyst Day held on the 7th.

Hanssem, a comprehensive home interior specialist company, announced on the 8th that it held an 'Analyst Day' for major domestic and international securities firms at its Sangam headquarters in Seoul the previous day, introducing Hanssem's digital transformation strategy through the integrated platform 'Hanssem Mall,' which was launched on the 23rd of last month.

Hanssem has been promoting digital transformation since last year to reinvent itself from a traditional manufacturing and distribution company into an innovative living tech company. After about a year of research and investment, it launched the Hanssem Mall application last month. Through this, it plans to expand customer touchpoints online and provide a seamless customer experience that naturally connects online to offline, thereby creating business opportunities and expanding the super-gap with other online and offline operators.

With the launch of Hanssem Mall, Hanssem has secured a key means to overcome the current external economic downturn by enabling active large-scale potential customer attraction through Hanssem Mall, moving away from the traditional method of relying on customer inflow (walk-in) to offline stores. The strategy is to overcome sales decline caused by the sharp drop in housing transactions by expanding market share in the remodeling and home furnishing markets.

Starting with the launch of the Hanssem Mall app, Hanssem plans to additionally develop the home furnishing (furniture and daily necessities) section in the third quarter and provide customer experiences through an omni-channel integrating online and offline. In the fourth quarter, it plans to strengthen AS services and offer customer experiences through 3D space design. Furthermore, Hanssem intends to expand digital transformation to the metaverse by building an online virtual store and providing products and services across the living sector (home furnishing + remodeling) both online and offline, aiming to establish the world's most advanced platform.

Kim Jin-tae, CEO of Hanssem, said, “Hanssem is the only company in Korea that can provide all solutions related to customers' living environments through offline and online, remodeling and home furnishing.” He added, “With the newly launched Hanssem Mall, an era will open where all customers considering remodeling can get estimates from Hanssem Mall, and by providing innovative customer experiences never seen before in the home interior field, we will accelerate the transformation into a living tech company.”

This content was produced with the assistance of AI translation services.