Hyundai Department Store Launches Online and Offline Donation Campaign... 300,000 Donation Angels Born

Department Store Stores and Point Accumulation App Offer Continuous Donations
Achieving 300,000 Cumulative Participating Customers

Models are promoting the '365 Recycle Campaign' at Hyundai Department Store Mokdong Branch in Yangcheon-gu, Seoul.
[Photo by Hyundai Department Store].

Hyundai Department Store's donation campaign has reached a cumulative participation of 300,000 customers over one year.

Hyundai Department Store announced on the 8th that more than 205,000 people participated in the '365 Recycle Campaign,' which started last March at 16 stores nationwide, until the end of February this year. The 365 Recycle Campaign is the industry's only eco-friendly campaign that continuously collects donations of resalable items such as used clothes, shoes, and bags, as well as recyclable resources like transparent PET bottles and paper.

Dedicated booths for the 365 Recycle Campaign operate year-round at Hyundai Department Store locations nationwide. Customers can visit the stores at their convenience to donate items and participate in the donation activities. Based on the number of donated items per month, customers can receive up to 9,000 H Points. Over the course of a year, the clothes, shoes, PET bottles, and other items donated through the 365 Recycle Campaign have reached 800,000 units. Donated items are repurposed into eco-friendly food containers and shopping bags, which are used at Hyundai Department Store locations. This has resulted in a greenhouse gas reduction effect of approximately 100 tons. About 100 million KRW in social contribution funds were also raised through the resale of clothes and shoes. These funds are used for projects such as the 'Classroom Forest Creation Project,' which delivers air-purifying plants to elementary schools.

Customers can also make ongoing donations through the H Point application (app). In the donation section within the points usage menu of the app, 5 to 6 stories are introduced monthly about children needing medical treatment and the realities of animal rescue organizations, with fundraising campaigns for them running 365 days a year. Customers can donate starting from 100 points, equivalent to 100 KRW, from their accumulated points. In the past year, about 96,000 customers have donated points. Approximately 30,000 customers participated in the fundraising campaign for the Turkey-Syria earthquake recovery held in February. Hyundai Department Store plans to add an amount equal to the total customer donations through a matching grant method and deliver it to the National Disaster Relief Association.

During the 'Hello, Mask' campaign held from the 22nd to the 28th of last month for employees, a total of 60,000 masks were collected. The donated masks will be delivered to welfare facilities and vulnerable groups such as the Milal Welfare Foundation.

Jung Ji-sun, Chairman of Hyundai Department Store Group, emphasized that the department store should act as a bridge for customers who want to participate in donation activities but hesitate because they do not know how. A Hyundai Department Store official said, "We will continue to carry out various activities, such as creating conditions and channels that allow customers to easily participate in donations in their daily lives and planning campaigns that encourage voluntary participation among employees."

This content was produced with the assistance of AI translation services.