Pharmaceutical Bio Healthcare Alliance to Hold First Forum on 9th
Diagnosing Latest Trends in Digital Transformation and Convergence

The Korea Pharmaceutical Bio Healthcare Association announced on the 7th that it will hold its 1st forum at 2 p.m. on the 9th at the Press Center in Gwanghwamun, Seoul.


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With the government recently announcing the 'Biohealth New Market Creation Strategy' and focusing on fostering biohealth and digital healthcare, this forum will examine the latest trends and current issues in related industries such as digital and convergence in the era of the 4th Industrial Revolution.


Key guests attending the forum include National Assembly Health and Welfare Committee member Han Jeong-ae, Park Min-su, 2nd Vice Minister of Health and Welfare, Oh Yu-kyung, Commissioner of the Ministry of Food and Drug Safety, and Cha Soon-do, President of the Korea Health Industry Development Institute, who will deliver congratulatory remarks. Noh Yeon-hong, who was inaugurated as the President of the Korea Pharmaceutical Bio Association on the 2nd, will take the stage as the representative of the organizing body for this 1st forum and deliver the opening address.


Association heads participating in the forum, including Kim Se-yeon, President of the Korea Smart Healthcare Association; Lee Jeong-seok, President of the Korea Bio Pharmaceutical Association; Baek Seung-yeol, President of the Korea Pharmaceutical Importers and Exporters Association; Hong Seong-han, Chairman of the Korea New Drug Development Research Association; and Kang Kyung-seon, President of the Advanced Regenerative Medicine Industry Association, will attend along with representatives from over 200 member companies.


The forum will proceed in the following order: ▲Keynote speech by Won Hee-mok, Special Professor at Seoul National University (The Pharmaceutical Bio Healthcare Landscape Changes in the Era of the 4th Industrial Revolution) ▲Medical MyData and Consumer Participation Customized Healthcare (Kang Geon-wook, Professor at Seoul National University College of Medicine and Chair of the Healthcare Committee of the International Future Society) ▲Paradigm Shift in New Drug Development in the Era of Bio Transformation (Oh Doo-byung, Director of New Drug Division, National Research Foundation of Korea).


Professor Won Hee-mok, who served as the President of the Korea Pharmaceutical Bio Association until last month, will diagnose the rapidly changing environment of the pharmaceutical and bio market in the era of the 4th Industrial Revolution through his keynote speech. He forecasts that future healthcare will eliminate the constraints of time and space in health management, shifting the paradigm from provider-centered to consumer-centered medical services, and from problem-solving among providers to problem-solving between providers and consumers.


Director Oh Doo-byung plans to present the view that the era of bio transformation is approaching in his presentation titled 'Paradigm Shift in New Drug Development in the Era of Bio Transformation.' Professor Kang Geon-wook will present a forecast that the paradigm of medicine will change to personalized preventive treatment involving medical consumer participation.



The association plans to hold forums alternately by each organization on a bimonthly basis, starting with this 1st forum. The next forum will be hosted by the Korea Smart Healthcare Association.


This content was produced with the assistance of AI translation services.

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