GS25 Opens 'Jjanggu X Ballansa' Pop-up Store for White Day

Door to Door Seongsu Presents Goods and White Day Gift Sets

GS25 announced on the 6th that it will conduct collaborative marketing with the character ‘Jjanggu’ and the fashion brand ‘Ballansa’ in celebration of White Day.

From the 7th to the 31st, GS25 will open a ‘Jjanggu X Ballansa’ pop-up store at the premium flagship store Door to Seongsu located in Seongsu-dong, Seoul, showcasing limited edition goods from the three-way collaboration as well as White Day gift sets.

The limited edition goods presented at ‘Door to Seongsu’ consist of products such as short-sleeve T-shirts, sweatshirts, hoodies, hats, and eco bags designed with the Jjanggu character and Ballansa logo.

GS25 expects that these limited edition goods, which have attracted high interest from the MZ generation (Millennials + Generation Z) regarding the collaborative apparel, will receive great response as White Day gifts. For customers who cannot visit the store, the limited edition goods will also be sold through pre-orders on the ‘Our Neighborhood GS’ application from the 10th to the 18th.

GS25 will also introduce White Day gift sets collaborated with Jjanggu and Ballansa. There are a total of 67 items, including four types of ‘Jjanggu X Ballansa’ gift sets and the Jjanggu Crow Canyon mini carrier, which was very popular last Valentine’s Day. These products will be eligible for a 30% payback promotion when paid via Naver Pay or Kakao Pay by the 12th.

This content was produced with the assistance of AI translation services.