Tmon Launches 'TmonPlay'... Strengthening Content and Expanding Open Live Streams
Differentiation in Live Commerce Operations
Tmon announced on the 6th that it will revamp its live commerce platform 'TVON' into 'TmonPlay,' encompassing short-form content and open live streaming.
Tmon will expand its scope through TmonPlay by incorporating YouTube-style videos and short-form content. In addition to existing live broadcast videos, it plans to increase the proportion of unboxing, lifestyle information, and interest-focused content.
Live commerce operations will also be differentiated. Utilizing VOD and short-form content, categories with high preference such as travel and food will be presented with specialized concepts. Support will be increased to allow resident sellers to conduct their own sales broadcasts. Going forward, Tmon plans to expand customer touchpoints by pursuing partnerships for simultaneous YouTube streaming and TV home shopping channels.
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Jeon Gu-kyung, Head of Marketing at Tmon, said, "We are revamping media commerce to align with customers' shopping content consumption behaviors and the demands of resident sellers. We will strive to expand content access and viewing touchpoints centered on users to deliver greater enjoyment and benefits to more customers."
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