Daesang, Cheongjeongwon Anjuya's 'Meoktae Craze' Sales Surpass 2 Million Units

Daesang announced on the 6th that Cheongjeongwon Anjuya's 'Meoktae Yeolpung,' launched in March last year, surpassed cumulative sales of 2 million units just before its first anniversary.

Meoktae Yeolpung is a product that reinterprets meoktae, which was once popular as a beer snack, into a snack-type anju (side dish for alcohol) in line with the newtro trend. Daesang analyzes that this strategy was successful, achieving the milestone of selling 2 million units in a short period. This means about 6,000 units were sold daily.

The unique taste and convenience created by Anjuya's special know-how are also cited as reasons for its popularity. Thick dried pollack, dried in the winter wind, is air-fried to boast a crispy texture, and it is coated with a special sauce, allowing consumers to enjoy it easily without preparing an additional sauce. It comes in three flavors: 'Sweet Honey,' 'Spicy Fire Chicken,' and 'Cheongyang Teriyaki,' allowing customers to choose according to their preference. Recently, due to rising dining-out prices increasing the burden of alcohol and anju costs, there has been a growing number of consumers seeking simple home drinking snacks.

A Daesang representative said, "Targeting the demand of consumers enjoying the retro trend and home drinking lifestyle was effective," adding, "We will continue to strive to release products that meet the increasingly diverse demands of consumers through ongoing research and development."

This content was produced with the assistance of AI translation services.