The Era of 필(必) Environment... Sustainable Beauty Items Are the Trend

SeedB's 'Morning Wash Dew Soap'.
[Photo by SeedB]

Recently, beyond 'vegan' and 'clean,' 'conscious beauty,' which considers the global environment, is gaining attention as a beauty trend. Conscious beauty refers to the trend of consuming products produced in an eco-friendly way, from cosmetic ingredients to packaging, and it is popular among the MZ generation (Millennials + Generation Z) who pursue value consumption. According to the mobile beauty platform Hwahae, the search volume for vegan and environment-related keywords within the Hwahae application increased 3.6 times compared to the previous year, and the search trends by age group also showed an increase: teenagers (260%), people in their 20s (177%), 30s (151%), and 40s (140%).

Therefore, the beauty industry is introducing various beauty items that reduce 'pretty trash.'

First, the cosmetic brand SeedB draws attention with its low-irritant, mildly acidic cleanser 'Morning Wash Dew Soap,' based on 'zero plastic.' SeedB Dew Soap is a SeedB clean beauty line product that excludes ▲20 harmful ingredients ▲99% biodegradable certification ▲no artificial colorants ▲no artificial fragrances. It contains a low-irritant amino acid surfactant that gently removes only impurities, and it received a 0.00% irritation rating in skin irritation tests, making it suitable for sensitive skin without burden. It also contains seven types of hyaluronic acid with EWG green grade, green tea extract, and panthenol, which keep the skin moist and healthy just by cleansing. In particular, SeedB actively participates in protecting the global environment by replacing the Dew Soap packaging with biodegradable paper packaging and providing a loofah soap tray, practicing zero waste from the product to the materials.

If you want to create flawless and clean skin texture this spring, pay attention to Freshian's two types of 'Egg-like Foundation.' The Egg-like Foundation features a semi-matte finish, while the Egg-like Glow Foundation is characterized by a natural glow finish. The new products are low-irritant vegan formulas that do not contain animal-derived ingredients and use bio PET packaging made from sugarcane-derived materials, reducing carbon emissions by 28% compared to conventional PET, practicing Freshian's unique vegan and clean beauty.

For essential spring outing items, choosing the right sunscreen can protect your skin health. Recently, the food cosmetic brand Skin Food launched three types of 'Berry Sun Cream.' All three products have completed vegan certification and are reef-safe products that do not contain sunscreen ingredients harmful to marine ecosystems, including coral reefs.

Additionally, these products apply 'paper tubes' that have passed commercial use tests to help reduce plastic usage. There is a perforation line at the bottom of the product for easy separation and disposal, and the contents can be used up without waste.

This content was produced with the assistance of AI translation services.