CJ OnStyle Holds the 2nd 'JAKOMO XCJ OnStyle Sofa Festa'

Exclusive Product Exhibition at Jacomo Namyangju Showroom for 10 Days from the 6th
Plan to Regularize as an Annual Event Starting This Year

Broadcaster Kang Joo-eun and show host Mo Hee-hyun are experiencing Jacomo sofas at the 'Jacomo X CJ OnStyle Sofa Festa' event.

CJ OnStyle announced on the 2nd that it will hold the "2nd JacomoXCJ OnStyle Sofa Festa" event from the 6th to the 15th at the Jacomo showroom located in Namyangju, in collaboration with the sofa specialist brand ‘Jacomo’. CJ OnStyle and Jacomo plan to establish this event as an annual tradition and continue to nurture it.

The JacomoXCJ OnStyle Sofa Festa not only provides customers with the opportunity to experience products through exclusive CJ OnStyle product exhibitions but also offers the greatest shopping opportunities to purchase popular Jacomo sofas with exceptional benefits across CJ OnStyle channels such as TV live broadcasts, T-commerce, YouTube, mobile live, and app special exhibitions. Additionally, the event includes content elements that deliver Jacomo’s brand values along with differentiated customer experiences, such as a talk concert linking the offline showroom with mobile live streaming.

First, on the 7th at 8:45 PM, CJ OnStyle’s flagship living program ‘Good Life’ will offer Jacomo’s bestseller ‘Bless Series Edition Sofa’ with the greatest benefits available only once in the first half of the year. During the broadcast, free leather upgrades, long-term interest-free installments, and credit card discounts will also be provided. On the 11th and 14th at 9:45 PM, the T-commerce program ‘Yeonhui Market’ will offer the popular Jacomo sofa ‘Besty’, made with natural top-grain leather, at a special price.

At the Jacomo showroom, a talk concert for emotional engagement with customers will also be held. Director Jaeyeon Park, a psychological counselor and conversation trainer, will introduce empathetic communication methods for family relationships under the theme “If We Can Connect on the Sofa.” This talk concert will be simultaneously broadcast live via mobile live commerce starting at 7 PM on the 12th.

Simultaneously with the Sofa Festa, the new product ‘Signature Wide’ from the collaborative ‘Signature’ sofa series by CJ OnStyle and Jacomo will be launched. ‘Signature Wide’ will be introduced on the 13th at 8 PM through CJ OnStyle’s mobile live commerce program ‘On Sale with Brian & Shin Yoonjung.’ Broadcaster and space curation expert Brian will detail the product’s appeal, including how to style a living room using the Signature Wide at the event venue.

In addition, various enjoyable activities have been prepared for customers visiting the event. Gifts will be given to those who complete event missions such as ‘Vote for My One and Only Sofa’ and ‘Try Jacomo Italian Full-Grain Leather.’ From 1 PM to 4 PM on the 12th, the caricature specialist company ‘Dotori Caricature’ will hold a drawing event where visiting customers can have their portraits drawn.

This content was produced with the assistance of AI translation services.