Ssangyong Motor Holds 'KG Mobility' Design Contest

SsangYong Motor announced on the 28th that it will hold the 'KG Mobility Design Contest.' This event was prepared to present the vision of future mobility as SsangYong Motor changes its name to KG Mobility this year.

The theme of the design contest is 'Vision Adventure Mobility 2030.' The contest is to design the vision of SsangYong Motor's leap forward in partnership with the KG Group this year. Any domestic university or graduate student can participate. Individuals or teams of up to four members can apply.

The contest will be conducted in two stages: the first preliminary round and the second final round. Participants are required to submit overall ideas related to mobility design, including automobile exterior, interior, and UX/UI.

Applications for the first preliminary round will be accepted from April 10 to 16 through the contest website. Participants must submit a presentation board, final deliverable plan, application form, and certificate of enrollment together. Finalists for the second round will be determined through online voting (30%) and judges' evaluation (70%) held over three days from April 17 to 19.

Finalists must submit at least one of the following between June 12 and 16 according to the final deliverable plan: a physical model, 3D VR images, or video materials. To ensure fair judging, external design experts will co-evaluate the entries. The results will be announced on the contest website on June 23. Following this, an awards ceremony will be held, and the winning works will be exhibited until July 2.

SsangYong Motor will select 18 works from the contest entries and award a total prize of 30 million KRW. The prizes are as follows: ▲1st place KG Mobility Award (1 person) 10 million KRW ▲Design Center Award (1 person) 5 million KRW ▲NEW Identity Award (2 persons) 3 million KRW each ▲NEW Style Award (4 persons) 1 million KRW each ▲Challenge Award (10 persons) 500,000 KRW each.

Lee Kang, head of SsangYong Motor Design Center, said, "We hope this contest will be a platform for designers to showcase their talents who will lead the future mobility industry," adding, "Innovative ideas from outstanding entries will be actively reflected in establishing KG Mobility's future design vision."

This content was produced with the assistance of AI translation services.