Emart24 Sells Japanese Whiskey 'Koshu Nira Saki'

Strengthening the Lineup with Exclusive Sourcing

Two types of Japanese whisky Koshu Nirasaki.
[Photo by Emart24]

Emart24 announced on the 28th that it will introduce two types of Japanese whiskey, 'Koshu Nirasaki,' to the domestic market for the first time.

Koshu Nirasaki Whiskey Pure Malt is a high-quality whiskey made using clear water sourced from Mount Fuji in Japan, characterized by a strong peat aroma along with a smooth and rich grain scent.

Koshu Nirasaki Whiskey Gold features a balanced flavor with a sweet aroma from oak aging, soft caramel, grain scent, and grain notes. Koshu Gold is ideal for enjoying as a highball by mixing Koshu Gold whiskey and carbonated water (or tonic water) in a 1:3 ratio in a glass filled with ice.

Japanese whiskey is recognized for its excellent quality comparable to Scottish whiskey and reasonable prices, gaining such popularity that it has even caused sell-out crazes. According to Emart24, among customers purchasing whiskey over the past two years, those in their 20s and 30s account for 60-70%.

An Emart24 representative said, “As the number of customers enjoying whiskey in various ways increases, we plan to continuously strengthen our whiskey lineup with differentiated products that have been hard to find domestically.”

This content was produced with the assistance of AI translation services.