Amorepacific Sulwhasoo Unveils 'Yoonjo Essence 6th Generation'
Sulwhasoo announced on the 27th that it will introduce the ‘Yoonjo Essence 6th Generation,’ which delivers enhanced skin benefits.
Yoonjo Essence has been a steady seller since the launch of Sulwhasoo and has continuously evolved. As the first essence applied immediately after cleansing, it is recognized as a product that revolutionized beauty routines for women worldwide.
The new Yoonjo Essence 6th Generation features Sulwhasoo’s proprietary ingredient, the ‘Sulwhasoo Master Complex,’ which activates the skin’s natural abilities to provide a naturally radiant glow from within.
Users can feel the fast-acting effect of moisturized skin lasting all day after just one use. After three days, improvements such as skin regeneration and barrier formation can be experienced. Using it for four weeks has shown effects in improving 10 signs of aging. The essence spreads evenly and absorbs quickly, rapidly relieving skin stress felt immediately after cleansing.
The product design, which considers sustainability and Korean aesthetics, also draws attention. Made with 100% plant oils that invigorate both body and mind, the ‘Yoonjo Fragrance,’ a formulation composed of 94.7% naturally derived ingredients, and a container with reduced glass weight significantly enhance the product’s sustainability. The container’s round, seamless design follows the texture of traditional Korean white porcelain moon jars, delicately embodying Korean aesthetics.
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The product was pre-launched on Naver Shopping Live on the same day and will be available for purchase starting from the 1st of next month at Sulwhasoo counters nationwide in department stores, Sulwhasoo flagship stores, AmoreMall, and the Naver brand store.
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