Shinsegae Department Store Opens Atelier Shu Popup Store... Strengthening Infant and Children's Section

Free Gift Box with Purchases Over 300,000 Won

Atelier Shu main image. [Photo by Shinsegae Department Store]

Shinsegae Department Store announced on the 23rd that it will introduce Korea's first French baby and children's lifestyle brand, 'Atelier Choux,' on the 10th floor of its Gangnam branch on the 27th.

Atelier Choux is a luxury brand known for its intricate illustrations engraved on its products. Its representative items include the pink carousel swaddle and balloon bodysuit.

To celebrate the opening of this pop-up store, customers who purchase over 300,000 KRW will receive a gift box featuring Atelier Choux's signature carousel illustration.

Shinsegae Department Store plans to continuously expand its premium baby product category in the first half of this year. It will increase the size of its Bugaboo and Stokke stores by 1.5 times and establish a separate store for Jellycat, the British attachment doll brand loved by celebrities worldwide.

A Shinsegae Department Store official stated, "As the number of precious children, so-called Gold Kids, increases, sales in the children's category are rising every year. Since consumption is concentrated on one or two children, we will continue to expand related categories."

This content was produced with the assistance of AI translation services.