Modamoda, 'Chateau 1450 Edition' 3rd Encore Limited Sale

Modamoda announced on the 21st that it will hold a 3rd encore sale of the ‘Chateau 1450 Edition,’ which adds a special aging process to the ‘Prochange Black Shampoo,’ on the official Modamoda online store.

The Chateau 1450 product sold out within a day during both the 1st and 2nd limited sales. Sales will close as soon as the stock runs out this time as well.

The Chateau 1450 Edition refers to Modamoda’s unique special process ‘1450,’ which decants the polyphenols of the black shampoo and ages them at a high temperature of 50 degrees Celsius for 14 days, inspired by the ‘Chateau,’ a winery representing the Bordeaux region of France. Through the aging process, the intensified polyphenols adhere closely to the hair cuticles, naturally covering gray hair with a deeper color than the original black shampoo. This is based on the same principle as vintage wine, whose color deepens and tannin properties become richer due to exposure to air.

During the 3rd encore sale, the product can be purchased at a 10% discount from the regular price for 30,600 KRW, and an event will return 10% of this amount, 3,060 KRW, as reward points. Additionally, a limited number of exclusive Chateau 1450 Edition carriers will be given as gifts on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.