Starfield Hosts 'Yes Doodle' to Foster Creativity Through Drawing on Walls

Starfield announced on the 17th that it will transform into a giant doodle pad for children through the 'Yes Doodle' event.

The 'Yes Doodle' event will take place at Starfield Hanam, Goyang, and Anseong, featuring an Imagination Doodle Zone, Chalkboard Doodle Zone, and Augmented Reality (AR) Experience Zone to help children rediscover the joy of doodling. The event design also incorporates doodles drawn by about 60 children of Shinsegae Property employees, adding a sense of familiarity and creativity tailored to children's perspectives.

The Imagination Doodle Zone is an experiential space where children can freely doodle with Crayola crayons on a large 50-pyeong (approximately 165 square meters) paper spread across the floor, walls, and desks. They can draw anything they imagine, such as their own characters, happy families, or imaginary animals. In the AR Experience Zone, children can enjoy a new and fascinating experience where their drawings come to life using AR technology.

Lee Chang-seung, head of Starfield at Shinsegae Property, said, "We prepared the 'Yes Doodle' event to give children, who have infinite potential to become the next Keith Haring or Picasso, a time to nurture their imagination through doodling and freely express their creativity, leaving them with joyful memories and experiences."

This content was produced with the assistance of AI translation services.