Carbon Reduction in Daily Life... Shinhan Card Measures Carbon Emissions Using Consumer Data

Eco-Friendly Project Donations Also Accepted

[Asia Economy Reporter Minwoo Lee] Shinhan Card has commercialized carbon emission measurement based on consumer data for the first time in the financial sector.

On the 14th, Shinhan Card announced the launch of a service that allows users to check the consumer-perspective carbon emission index, ‘Shinhan Green Index,’ on the Shinhan Play application (app).

Customers can directly check carbon emissions by consumption sector and participate in various carbon neutrality activities. First, a monthly ‘Green Report’ is provided, which categorizes the carbon emissions directly and indirectly generated by customers into eight consumption areas closely related to daily life. Additionally, a stepwise ‘Green Badge’ is awarded, measuring the level of carbon emissions relative to the same amount of card usage. The service also includes guidance on easy-to-practice carbon reduction measures in daily life and a function to calculate the amount of carbon reduction achieved through these actions.

Customers can not only check their data but also actively participate in carbon neutrality activities. Based on the carbon emissions confirmed monthly through the ‘Shinhan Green Index,’ customers can donate points accumulated through consumption (card usage) to the ‘Eco Zone Project,’ which creates eco-friendly urban forests in collaboration with the ‘Seoul Green Trust.’ To commemorate the launch of this service, Shinhan Card plans to donate an amount equal to the customers’ donations until the 12th of next month.

A Shinhan Card official stated, "The ‘Shinhan Green Index’ will be the starting point of a consumer-participation ESG (Environmental, Social, and Governance) platform that encourages various carbon neutrality activities," adding, "As part of Shinhan Financial Group’s ‘Zero Carbon Drive’ strategy (achieving zero carbon emissions from group assets by 2050), we will continue to spread the positive influence of finance for carbon neutrality."

This content was produced with the assistance of AI translation services.